María Arana

Marketing Cloud Coach

“Technology without a purpose is no more than a passing fancy.”

This is the motto guiding my professional career and, especially, the most recent 17 years in the client marketing field.

The ability to understand the transformational potential of technologies has allowed me to suggest a series of improvements in business processes, at different levels of depth. These have both generated efficiencies and created new revenue channels.

Managing work groups bringing together both business and technical profiles has been a priority, as communication is increased, the result is improved in respect of the cost and deadline, and it is easier to generate new ideas benefitting the business.

"Let's go for it!"




Implementation of Salesforce Service Cloud, Marketing Cloud and Social Customer Service. Management of the entire customer life cycle. Support in the strategy, development and daily operation.


Salesforce Marketing Cloud implementation. Automation of transactional emails and SMS and integration with their platform.


Implementation of Salesforce Marketing Cloud and daily operation of the tool: help in the strategy, design and management of automated campaigns, customer journeys, data mining.


Consulting and implementation of Salesforce Sales Cloud and Pardot. Developments on Salesforce. Automation of sending communications.