Paula Quirós

General Manager

I have worked in the IT sector for my entire professional career. Firstly, I worked at Fujitsu, and then I was running Panda Security Global Marketing for 11 years. In those days, I first encountered Salesforce (in 2008!), in the role of business user leading the Salesforce implementation at Panda.

In 2015, I joined Fernando and the other partners to set up Cloud Coachers. Since then, I am only involved in the Salesforce world. I am an official instructor and have several Salesforce certifications. I specialize in Marketing Cloud and Pardot and exploiting the capabilities of these tools together with the Salesforce CRM to take performance to the highest levels.

On a personal level, I admit that I am a nerd: I love reading and watching Science Fiction and Fantasy series, and I have a special involvement with the Spanish Tolkien Society. If we ever meet for a beer, I’ll tell you more about it ;D

"Perfect, I'll take a look and tell you later."




Developments on Salesforce CRM, consulting and implementation of Marketing Cloud. Development of the registration platform for new restaurants and automation of communications to partners.


Implementation of Salesforce Service Cloud, Marketing Cloud and Social Customer Service. Management of the entire customer life cycle. Support in the strategy, development and daily operation.


Salesforce Marketing Cloud implementation. Automation of transactional emails and SMS and integration with their platform.


Social Customer Service: Integration of Social Studio with Service Cloud. Creation of active listening searches in social networks, macros, automation of case creation and assignment in Serivce Cloud, and automated response generation.


Consulting and implementation of Salesforce Sales Cloud, Marketing Cloud and Social Studio. 360 vision of the client and automation of daily Newsletter sends.